Your Law Firm Deserves Better Marketing.
Law firms shouldn’t have to choose between managing marketing themselves or blindly trusting an agency. We provide experienced marketing leadership without the cost of a full-time CMO.
Retaining a Fractional Chief Marketing Officer is Your Solution
The Complete Law Marketing Story
A Fractional CMO is a Chief Marketing Officer at a fraction of the cost. Carl Downey works directly with your firm as your dedicated marketing lead — setting strategy, managing execution, and keeping everything focused on what actually grows a law practice. Not a consultant who hands you a plan and disappears. Not an agency running your ads from a distance. A senior marketing professional invested in your firm’s growth, part-time, without the full-time overhead.
8+ Years as a Law Firm Fractional CMO
No guess work. We run it by the numbers.
Active Clients Across PI, Family Law, Criminal Defense, Estate Planning & More
Our Cycle of Success
Five steps. Clear process. Results you can measure.
Consultation & Discovery
We learn your firm, your goals, and what isn’t working.
Create Strategy
A marketing plan built specifically for legal, not borrowed from another industry.
Implement Strategy
Carl oversees execution across every channel that makes sense for your firm and your clients.
Measure & Analyze
Real numbers tied to consultations booked and clients acquired, not vanity metrics.
Manage & Optimize
Continuous improvement as your firm grows, so your marketing never stands still.
Full Range of Services
One relationship. Complete marketing coverage.
Strategic Planning
Long-term marketing roadmap tied directly to your firm’s growth goals.
SEO & Content Marketing
Search visibility built around how legal clients actually look for help.
Lead Generation
Systems that bring qualified prospects to your door, not just traffic to your website.
Brand & Reputation Management
Positioning, messaging, and review management that builds lasting trust.
Analytics & Reporting
Monthly clarity on what’s working, what isn’t, and what comes next.
Vendor Oversight
Carl manages your marketing partners and holds them accountable so you don’t have to.
Success Stories
From Ground Zero to 46 New Clients a Month: Building Liberty Legacy Law Group
Before they had an office, a name, or even a domain, Liberty Legacy Law Group partnered with Complete Law Marketing to build their firm from the ground up. By integrating a comprehensive strategy before day one—spanning local SEO, attorney-led content, and aggressive community networking—the firm achieved 8x growth in search visibility and scaled to over 120 leads per month in less than a year.
“Carl doesn’t just provide marketing services; he provides a roadmap to attracting the right clients and building a strong foundation for growth.”
~ Kaitlyn Tauber & Melissa Paddy, Founding Attorneys of Liberty Legacy Law Group
From 30 to 150 Cases a Month: How Feller & Wendt Scaled Across Three States
In just 18 months, Feller & Wendt achieved a 5x increase in monthly case volume. By rebuilding their marketing infrastructure and scaling their annual budget from $600K to $2.5M, the firm transformed its operational capacity to dominate the personal injury market in Utah, Idaho, and Arizona.
“Carl and his company have done an outstanding job… he has helped us to better develop marketing strategies and tactics that have increased our number of signed cases and our ROI.”
~ Thaddeus Wendt, CEO of Feller & Wendt
Ready to See What This Looks Like for Your Firm?
The first conversation is free and specific to your practice. Carl will ask about your current marketing situation, your growth goals, and whether CLM is the right fit. No pitch deck. No obligation. Just a straight conversation.
